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15 Jun (, the largest online coupon site in the United States, today announced that it is releasing its first native app for iPhone users interested in saving money when using their mobile phone to shop online or while they are shopping within a brick-and-mortar retail store. iPhone owners can download the app for free by visiting the App Store.

“With over 17% of our total site traffic coming through handheld devices, our new iPhone app is significant for two reasons: First, it provides consumers with an enhanced savings experience when accessing RetailMeNot through our mobile channel, which continues to grow by 200% every month year-over-year; second, with millions of busy, on-the-go consumers increasingly using their mobile device to make an online or in-store purchase, now is the time to double down on our investment in developing better mobile technology,” said Cotter Cunningham, CEO and founder of WhaleShark Media, Inc., the operator of “This first iPhone app is only our initial offering, and we plan on significant improvements and new features to come to support consumers interested in saving money while using mobile devices to shop online or within retail stores.”

Features of the new iPhone app include:

  • Simple, easy-to-use interface with curated “Hot Deals” from popular stores that are updated daily and access via search to RetailMeNot’s best online coupons from thousands of merchants.
  • Patent-pending “drag and drop” functionality enabling consumers to quickly paste coupon codes into the checkout process when using their iPhone to shop at most online stores.
  • More than 1,600 in-store mobile exclusives where consumers need to simply show cashiers the coupons on their iPhone · Ability to save coupons for later use.
  • Predictive store search functionality enabling consumers to find coupons for their favorite retailer in only a few taps.
  • Access to RetailMeNot’s full category of online coupons from thousands of merchants (think Target, Macy’s, Best Buy, Nordstrom), and more than 1,600 in-store mobile exclusives
  • Easy-to-use interface with curated “most popular” coupons from popular stores -- updated daily
  • Bookmarking functionality to let shoppers “save it for later” and shop on their own schedule
  • Patent-pending “drag and drop” promo codes enabling consumers to quickly paste coupon code into the check out process
  • Predictive store search functionality matching consumers with coupons they’re sure to love quickly and easily

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