Maxelence, Amber’s primary sponsor at New Hampshire, is a brand new endurance muscle recovery drink that is infused with Ribose and fast absorbing electrolytes. The powdered drink mix was picked up by GNC last fall and went on shelf in top market GNC 's across the US with concentration in the south and the Mid Atlantic. Maxelence, which was just launched exactly one year ago and is experiencing rapid success getting into other major retailers such as select Vitamin World stores, Vitamin Discount Centers and Smoothie Kings.
Elyshia Rennison, Maxelence Marketing Director explains, "We are proud to be returning to the sport so we may continue to use the exposure NASCAR gives us to not only brand the product but to draw attention from other major retailers. We had such a valuable experience with the Cope Twins Uncle Derrike Cope last year, so we are ready for Amber Cope to take Maxelence for another spin.”
Amber Cope and her Twin sister Angela Cope joined forces with NO MORE on June 15, 2012. NO MORE is the first overarching, visual symbol to express support for ending domestic violence and sexual assault in our society. Every major domestic violence and sexual assault organization in the country is supporting the use of NO MORE as the symbol of this movement.
For more information on NO MORE go to www.NOMORE.org : If you or someone you know is a victim of domestic violence or sexual assault, please contact the National Domestic Violence Hotline 1−800−799−SAFE (www.thehotline.org), or National Sexual Assault Hotline 1-800-656-HOPE (www.rainn.org, the Rape Abuse and Incest National Network).
