As evidence of the hot trend, Fashion Angels recently took part in The Big Toy Book Sweet Suite event during the 2012 BlogHer Convention in New York City, where more than 300 bloggers gathered to see the latest toys and children's products at the Viacom building in Times Square. The Toy Insider Mom and host of the Sweet Suite event, Laurie Schacht, said, "There was so much buzz around Fashion Angels, especially the new Color Rox Hair Chox. By the end of the night, the party was filled with women, me included, rocking different streaks of color in their hair."
The new Color Rox Hair Chox ($11.99 for ages 8 and up) offers fun, affordable experimentation with the tween trend of hair coloring. The Fashion Angles kit is a parent-friendly alternative to permanent or long-lasting messy hair dyes with an easy application that a child can do themselves or with friends, and the brilliant temporary colors simply wash out with shampoo. The kits include five temporary hair color chox stems (purple, pink, blue, orange and green) with comfortable applicator grips, as well as 24 beads, 24 rubber bands and a bead threader for more hair decoration alternatives. Fashion Angels also offers all of its Hair Chox color favorites as individual Chox ($3.99 each) sold separately.
In addition, through its agreement with Mattel, Inc. for the Monster High™ brand, Fashion Angels is now making a Monster High™ licensed version of its Hair Chox, the Monster High™ Freaky Fab Hair FX Hair Chox and Beading Kit, available.
Color Rox Hair Chox is added to Fashion Angels line of personal hair and accessory kits, such as the Fashion Angels Feather Fashion Accessory Kit, Braidzilla™ Bracelet Making Kit, Wrist Twist Bracelet Maker, 3D Nail Design Set, Tattoo Artist Kit, and T-Shirt Design Studio Set.