Case-Mate is the international design company known for creating fashion-forward accessories that protect, adorn, and enhance mobile technology. In the upcoming campaign, Common will join actress, singer, and entrepreneur Selena Gomez on Case-Mate’s growing roster of fashionable celebrity trend-setters who will inspire Millennials to outfit their smartphones, tablets and other portable electronic devices with cases that complement their various styles and individual personalities. 

The integrated marketing campaign will include broadcast, digital, and social media-based programming. In addition, Common will be co-hosting a mobile accessories fashion event in New York City for Case-Mate during 2013 Spring Fashion Week this September. 

“It’s important to look good in all walks of life,” said Common. “I think it says a lot about someone who pays attention to the small details of their appearance. Case-Mate does this and does it well.”

Common has starred in a number of critically acclaimed films including “Smokin’ Aces,” “American Gangster” and “Wanted” – but it is his voice and ‘conscious’ lyrics that have made such a prominent mark on hip-hop’s new millennium renaissance. He has released nine albums, earned multiple Grammy Award nominations and has worked alongside the likes of Kanye West, will.i.am, and John Legend.

“Common has an amazing fashion sense and he has never been afraid to stand up or stand out,” said Shashi Reddy, Case-Mate’s founder and CEO. “Together we want to help this generation express themselves with stylish smartphone cases that are as meaningful to them as the devices they cover.”

The campaign is set to air beginning in September 2012