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Total Beauty Collection for HSN Featured

20 Aug

Multi-channel retailer HSN and Total Beauty Media Group have partnered to create Total Beauty Collection for HSN, a unique sampling opportunity for consumers. Total Beauty Collection for HSN will include deluxe-sized samples of select beauty brands and will be featured during HSN’s 24-hour beauty event on September 27.


Total Beauty Collection for HSN will exclusively feature eight popular beauty brands, including Amika, Boscia, Carol’s Daughter, intelliWHiTE, Lancôme, LORAC, Prai and Signature Club A. “HSN is dedicated to offering its customers a diverse portfolio of some of the best beauty brands in the industry,” said Betsy Olum, General Manager of Beauty and Merchandising Strategy at HSN. “This innovative partnership with Total Beauty Media Group will entice our customers to discover new brands they may not have considered before, engage new customers, and further solidify HSN’s position as an ultimate beauty destination.”

Sampling remains a major driver of purchase intent in the beauty category. After sampling a product, 32 percent of Total Beauty consumers intended to purchase the product. Moreover, 84 percent of consumers will recommend the brand and 80 percent will talk about the brand.

“Total Beauty’s mission is to provide valuable information that empowers women to make educated beauty purchases. The Total Beauty Collection extends that mission by giving women a chance to experiment with new products at a great value,” said Emrah Kovacoglu, CEO of Total Beauty Media Group. “We’re proud to partner with the innovative multi-channel retailer, HSN, and curate a special Collection for consumers to try many of HSN’s highly-acclaimed beauty brands, and in-turn drive higher purchase volume for HSN.”

Consumers can join the mailing list now to receive reminders and more information about the Total Beauty Collection for HSN at

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